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The BBC Two '1991–2001' idents were broadcast from 16 February 1991 until 19 November 2001, and again (in modified form) since 9 July 2014, on BBC Two in the United Kingdom. The idents, which consist of a sans-serif '2', accompanied by the colour viridian, were created by branding agency Lambie-Nairn (and later, BBC Animation & Design), who also created the Channel 4 logo. The ident package was retained following the corporate rebrand of the BBC in 1997 with a new logo and new idents commissioned. The idents were revived in 2014 for the 50th birthday of the channel however the idents have aired past 2014 and now are permanent and will air for the foreseeable future. ==Conception== The newly recruited BBC2 controller, Alan Yentob, noticed that the then-logo for the channel, which featured the word 'TWO' in red, green and blue within a white background and the 'O' being white, was affecting the reputation of BBC2. Surveys commissioned realised that most viewers thought the branding was "dull" and "worthy". He then decided to commission a worthy successor capable of displaying the personality of the channel, revealing his thoughts in the ''How Do They Do That?'' episode - about the idents.〔 The idents were designed by branding expert Martin Lambie-Nairn,〔 and first aired on the same day as the BBC1 virtual globe ident, also designed by Lambie-Nairn as part of a corporate rebrand of both channels. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「BBC Two '1991–2001' idents」の詳細全文を読む スポンサード リンク
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